Monday, September 20 @ 2 p.m. ET
Loyalty programs deliver outstanding financial returns by motivating customers to visit more often and spend more with each visit. The best of them take advantage of data about customer behavior to build strong relationships between the brand and the consumer.
However, one loyalty program style does not necessarily work for all c-store brands, and a carefully crafted plan is key from the outset. Successful reward programs require a solid understanding of the various options and potential offers, as well as the goals that are associated with them.
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