For the last several years, convenience store have been slowly building and perfecting the mobile ordering experience for customers. This spring, those brands were forced to hit fast forward on their mobile ordering plans to adapt to the rapidly changing retail landscape brought on by Covid-19.
Many c-store brands have launched and expanded their programs over the last six months, engaging with customers through everything from expanded menu options and third-party delivery partners to contactless payment options at the pump.
Now, we look back at these initiatives: how are these brands leveraging these new offerings? How are they benefitting, and what challenges have they overcome?
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